DEVICE AND BROWSER
Device reporting tells you how many of your opens are on desktop, mobile, or tablet devices. It also breaks the data down further by client — you can see which browser, mobile device, and software your emails look and perform best on.
Geographic reporting tells you where in the world your emails are being opened. This data, which is helpful when crafting personalized content, is presented through a map view and in a table list that shows you the top opens and top clicks by location. This way you can adjust your messaging according to where your contacts are located. Geographic data is particularly useful for online businesses with customers in many different locations.
The heat map feature lets you see how your contacts are interacting with your emails and what’s working best for your campaigns. A heat map provides a visual representation of where clicks occur within your email, so you can see which links attract the most attention. Do more readers click links at the top of the email, or after scrolling down? The heat map feature answers that, so you can determine where to place high priority content in future emails.
Find out which email clients (Gmail, Yahoo, Hotmail, and so on) your contacts use and track how each is performing in terms of opens, bounces, clicks, and unsubscribes. Because email content may display differently with different clients, you can use these metrics to determine if you need to do any troubleshooting or make changes to your email design.
See how the performance of your most recent email campaign stacks up against previous emails. Under the comparison tab, you’ll find five different options:
- Number of Words in Subject Line vs. Open Rate
- Characters in Subject Line vs. Open Rate
- Recently Sent Emails Compare Open and Click Rate
- By Time Open and Click Rate
- By Day Open and Click Rate
By monitoring these metrics, you'll get a more detailed picture of your readers’ habits and what they’re responding to, so you can create stronger emails.
MULTIPLE LISTS METRICS
If you have multiple contact lists, you no longer need to copy an email campaign and send it to each of your lists separately. Save time by sending the same campaign to multiple lists. You’ll then receive individual reports for each list, detailing opens, clicks, bounces, and unsubscribes.
Use the All Lists dropdown to select all of your lists or a specific list.
You can then use this data to focus your outreach strategy. For example, say you have three contact lists — one list collected at events, the second through your website, and the third at your store. If your events list ends up snagging the best open and click rates, you might decide to devote more energy into using more events to grow that list.
You can also select Contact Lists to quickly compare the open rate and click rate for your different lists.